Social Media

Digital or Traditional Marketing? Depends on Your Business

I was fortunate to be given the opportunity to share part of our digital marketing story at Pink Cake Box with Katherine Duncan of Entreprenuer Magazine. From the article: Specialty bakery Pink Cake Box in Denville, N.J., jumped into digital marketing as soon as it opened for business in 2005 by focusing on its site

Facebook Marketing & WordPress

Jeff Ente from Who’s Blogging What, wrote a post on Mashable about the new Facebook Fan Pages iframe capabilities. He was completely on mark – this is a SIGNIFICANT enhancement that has HUGE potential for marketing on Facebook. One of the things I spoke about in Social Media Marketing for Dummies was the power of

Social Media Marketing All-in-One for Dummies

Social Media Marketing All-in-One for Dummies is finally shipping! In it you’ll find a case study on Pink Cake Box along with some additional material I helped provide for their social sharing chapter and social media strategy chapters. Thanks to Jan Zimmerman and Diane Martin from Watermelon Mountain Web Marketing for the opportunity to contribute