Social Media Marketing All-in-One for Dummies

Social Media Marketing All-in-One for Dummies

Social Media Marketing All-in-One for Dummies is finally shipping! In it you’ll find a case study on Pink Cake Box along with some additional material I helped provide for their social sharing chapter and social media strategy chapters. Thanks to Jan Zimmerman and Diane Martin from Watermelon Mountain Web Marketing for the opportunity to contribute to this book.

Here’s an excerpt from the case study:

Pink Cake Box, at PinkCakeBox.com, bakes spectacular cakes, cupcakes, and cookies for special occasions such as weddings, bar and bat mitzvahs, birthdays, baby showers, and bridal showers. Its cakes have been featured in Modern Bride, People, Elegant Bride, The Knot, a Martha Stewart TV special, and two of TLC’s Ultimate Cake-Off competitions. It recently won one of them with their Legoland Birthday cake. Pink Cake Box typically delivers within 100 miles of its Denville, New Jersey, storefront, but ships cookies nationally.

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