They asked how we used Flickr to help build our company’s brand identity by posting photos of our cakes & cupcakes. We started using Flickr back in late 2005 and found it a great success in helping generate conversation and interest in Pink Cake Box. However, more recently we’ve focused more on You Tube and Facebook. We’ve found these channels generate more traffic and conversions. And as a general rule, we like to keep our social media strategy limited to a select few sites to help make best use of our time.