Inc Magazine Interview

Inc Magazine Interview

Thanks to small businss guru Matt McGee, I was lucky enough to be interviewed for the most recent issue of Inc. Magazine for a article titled “How to use Multimedia for Business Marketing”

They asked how we used Flickr to help build our company’s brand identity by posting photos of our cakes & cupcakes. We started using Flickr back in late 2005 and found it a great success in helping generate conversation and interest in Pink Cake Box. However, more recently we’ve focused more on You Tube and Facebook. We’ve found these channels generate more traffic and conversions. And as a general rule, we like to keep our social media strategy limited to a select few sites to help make best use of our time.

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