Digital or Traditional Marketing? Depends on Your Business

I was fortunate to be given the opportunity to share part of our digital marketing story at Pink Cake Box with Katherine Duncan of Entreprenuer Magazine. From the article: Specialty bakery Pink Cake Box in Denville, N.J., jumped into digital marketing as soon as it opened for business in 2005 by focusing on its site

Craftsy – Cake Toppers Techniques Course

Back in January we had an opportunity to fly down to Denver and have Anne participate in a taping for her new online cake decorating class with Craftsy has taken the cake decorating world by storm ( at least in the online space) by putting together an wide array of talented cake instructors from

The Launch of Pink Cake Box University

It’s been a while since I launched a new website, and it’s amazing how fast technology has been changing over the past several years. I originally started experimenting in the web arena back in 1997 when it was standard to use the “table tag” for all your layout purposes. As the shift moved to DIV

Facebook Marketing & WordPress

Jeff Ente from Who’s Blogging What, wrote a post on Mashable about the new Facebook Fan Pages iframe capabilities. He was completely on mark – this is a SIGNIFICANT enhancement that has HUGE potential for marketing on Facebook. One of the things I spoke about in Social Media Marketing for Dummies was the power of

Favorite Cake for 2010 from Pink Cake Box

Pink Cake Box is holding another contest. This year, we are asking you to vote for your favorite cake for 2010. Your vote will automatically enter you for a chance to win a $100 gift certificate. And, for every twenty votes we receive, we’ll donate $1 to Icing Smiles, a non-profit organization that provides custom

Diagnosing and Fixing Web Performance Problems

As Pink Cake Box has grown over the years, we’ve had to focus more time on optimizing site performance. In aggregate, we receive over 1/2 million unique visitors a month with over 2 million pageviews per month. We’ve also taken the non-traditional approach of allowing other sites to link directly to our images. In combination,

Social Media Marketing All-in-One for Dummies

Social Media Marketing All-in-One for Dummies is finally shipping! In it you’ll find a case study on Pink Cake Box along with some additional material I helped provide for their social sharing chapter and social media strategy chapters. Thanks to Jan Zimmerman and Diane Martin from Watermelon Mountain Web Marketing for the opportunity to contribute

Search Tags Plugin Performance Improvement

Loïc Mahé brought to my attention a performance issue with the search tags plugin (it’s not noticeable in wordpress implementations with a small number of tags, but is much more noticeable for folks with 1000+ tags). So I took a look at the queries I wrote for searching tags and realized they were incredibly inefficient.So

How to integrate WordPress Search with your Facebook Application

So a few weeks ago we released a facebook book application called Pink Cake Box Guiltless Treats for sending cakes to your facebook friends. We’ve since expanded the application to integrate with wordpress search. Our facebook app now has access to over 1200+ cakes and is automatically updated whenever we post new cakes. I’m proud

Send a cake via Facebook

I’m happy to introduce my newest project – a facebook application for sending cakes/cupcakes to your facebook friends. What’s cool about this application is the tight integration with wordpress that enabled me to to expand it to almost our entire portfolio of online cakes. I was able to tie the facebook API with the wordpress